A Social Media Campaign? What is this Craze and What Should I Do About It?
Posted: February 3, 2010 at 12:33 pm | Tags: social media campaign, Social media marketingStill wondering about the benefits of social media campaign? Has the debate over the advantages of a social media campaign left you wondering what you should do?
This article will give you some insight into this issue and provide some points to consider in deciding what is the best strategy for your business.
SM is a means of connecting with people, and it supports the need for human interaction. The usual tools of SM include Facebook and Twitter, and other SM communities.
There are two sides of the dispute over the real benefits of SM to businesses:
The Pros:??
Businesses can no longer ignore SM. It has been experiencing a surge in the number of people participating. As a result, it is getting more difficult to run a business online without noticing and utilizing SM and social networking.
Opponents say:
The return on investment on a social media campaign is difficult to determine, and social media strategy is very labor-intensive. Some people think social media is all about conversations not conversions.
My position is that success with an SM campaign is dependent on the business niche and the execution.
Your social media campaign will depend on:
1.?? Your objectives
2.?? Your target audience
3.?? Your time, and money
1.?? What are your goals??? What do you want to accomplish with a social media campaign?
You must have a clear idea of what you want to accomplish with your SM campaign, and you must be able to assess your results.
2.?? Your target audience?
You should know your target market and their needs before you implement a social media campaign. Then you can determine which sites would be most closely related to your company, business or product.
3.?? What are your resources?
Most social sites do not charge for account set-up. However, you’ll have to invest time to respond to questions and posts, and to do results-tracking; unless you hire a VA.
In summary, a social media strategy is an effective, promotional strategy that should be integrated into the marketing mix to bring visitors to your website. However, success depends on whether your business niche is right for this marketing media and whether you execute the strategy properly.
For greater detail on the points covered here, visit my blog, “Strategic Online Marketing Success!” This blog is a resource for building your multilevel network marketing business online, using SM.
